Digital content management platform, lead generator & CRM platform @RE/MAX
About
As a prominent global real estate franchisor, RE/MAX, LLC operates as a subsidiary of RE/MAX Holdings (NYSE: RMAX) and boasts a network of over 140,000 agents across nearly 9,000 offices spanning more than 110 countries and territories.
RE/MAX is still the world leader in real estate sales, quantified by residential transaction sides. Established in 1973 by Dave and Gail Liniger, RE/MAX fosters an innovative, entrepreneurial culture that grants its agents and franchisees the flexibility to manage their businesses with considerable independence.
In 2014, I conducted an in-depth real estate brokerage system analysis to understand customer behavior and anticipate future needs. Subsequently, I partnered with RE/MAX USA, obtaining master franchise rights for Ukraine. In this capacity, I curated and led a highly skilled team, propelling RE/MAX to become the premier brokerage firm in the country.
My initial responsibility involved the integration of iConnect, a product developed by Gryphtech USA, offering a comprehensive technology platform to RE/MAX companies in over 60 countries. iConnect serves as a robust intranet application, providing your network with a centralized hub that facilitates single sign-on access to powerful tools and applications.
This integrated solution offers applications designed to support growth, granting every Executive, Agent, Broker, and Administrator in your network access to powerful technology tailored to their roles. Admin users can personalize banners to highlight events and training opportunities and recognize top performers. The platform also provides users with information on technology partners and vendors to facilitate negotiations for preferred pricing in your network. I was tasked with customizing iConnect to align with the Ukrainian system and implementing more sophisticated CRM and social media management features.
As a result, RE/MAX Ukraine experienced significant growth, acquiring 14 times more agents and tripling the number of offices in 2021 compared to 2016.
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