SalesPad @Volkswagen

About

Volkswagen AG, globally recognized as the Volkswagen Group, is a German multinational automotive manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. In 2016, Volkswagen secured its position as the world's leading automaker by sales, maintaining this title in 2017, 2018, and 2019, with a total of 10.9 million vehicles sold. For over two decades, it has consistently held the largest market share in Europe. Notably, Volkswagen claimed the seventh spot in the 2020 Fortune Global 500 list, which ranks the world's largest companies.

Volkswagen actively participates in numerous global car shows, exhibitions, and events annually. During these occasions, the company presents its latest car models, unveils future plans, and engages with its audience.

In 2015, Volkswagen collaborated with Bianco Digital to create a specialized digital tool for its exhibition team. After thoroughly analyzing their needs, we tailored SalesPad, incorporating additional features specifically designed for exhibitions, events, and shows. Volkswagen utilized SalesPad at expos and fairs to provide comprehensive information about showcased vehicles. This included technical specifications, configuration options, pricing details, accessories, and a multimedia library featuring videos and images.

The solution encompassed nine key categories designed to facilitate efficient interaction with the guests

1. Vehicle Details: Motor specifications, capacity, performance, consumption details, technical information, configuration, and accessories for the displayed vehicles.
2. Catalog Sharing: Capability to share the catalog, promotional pricing, and offer forms.
3. Vehicle Details Overview: Comprehensive information on all vehicles.
4. Technical Comparison: Comparative technical details of different vehicles.
5. Price List: A detailed list of prices for the showcased vehicles.
6. Optional Accessories Price List: Pricing information for optional accessories.
7. Gallery: A visual gallery featuring images of the vehicles.
8. VW Dictionary: A comprehensive Volkswagen dictionary for reference.
9. Camera and Picture Taking: Functionality for taking pictures using the camera.

SalesPad empowered Volkswagen to share detailed information effortlessly and customized proposals with potential customers. The camera function facilitated the capture of photographs of potential customers alongside the showcased vehicles, enhancing the overall user experience. With SalesPad's capabilities, Volkswagen not only elevated customer satisfaction but also experienced a substantial increase in sales during events.